Summary
Netflixreleased a lot of great original titles in 2023, and it saved one of the best for last. On July 20, 2025, Netflix gave the world a newPokemonstory calledPokemon Concierge. The show was a totally new style forPokemon, and different from other shows on Netflix as well. And the results of this experiment were overwhelmingly positive.
Pokemon Conciergehas a rating of 7.6/10 on IMDB, and an 82% Google approval. So what madePokemon Conciergeso good, and why did everyone like it so much? There are a few reasons that made this show really stand out and shine, and they are exactly the kinds of things that other media can learn from when producing new content.
The Episodes Are an Approachable Length
One of the best things aboutPokemon Conciergeis the length of the episodes. So many shows that are streaming now are 1 hour long, minimum. Of course, anime and sitcoms remain between 20 and 30 minutes long, but everything else needs a lot more time to watch. And even anime and sitcomsoften have multiple seasonswith a minimum of 12 episodes each, which is still a serious commitment of your time.
Pokemon Conciergeis only 4 episodes long so far, with episode lengths of around 15 minutes. That means you can watch the whole thing in about an hour, if you want. But it also means that if you are strapped for time and cannot commit to watching an hour-long show every day, let alone for days or weeks on end, you still have time forPokemon Concierge. That makes the show a lot more accessible to everyone because even people with very little free time can still watch and enjoy it. People are busier than ever these days, andPokemon Conciergegives them something to watch, even if it’s just while eating dinner.
It Shows a New Side to a Familiar World
One of the reasons thatPokemon Conciergewas able to have such a reasonable episode length is that it did not have to do anymajor world-building. People who are watching the show likely already know about thePokemonfranchise at least in some capacity, and you don’t have to know much anyway to understand what is going on. The show could spend less than five minutes of the first episode setting up the “why” of Haru moving to the island, and then could jump right into the fun.
Whether you are a deepPokemonfan or someone with just a little bit of knowledge,Pokemon Conciergestill brings something new to the table. The games and anime series arefocused mostly on battles and action, and capturing wildPokemonto train.Pokemon Conciergeshows that not everyone who lives in thePokemonworld is constantly training and fighting Pokemon; some of them are just happily living alongside them, and going on holiday.
Of course, we cannot talk aboutPokemon Conciergewithout talking about the animation style as well.Pokemonas a franchise has seen hand-drawn animation, 3D computer animation, and even live-action mixed with CGI. ButPokemon Conciergeis something new - ituses stop-motion. The result is Pokemon that actually look textured and soft enough to touch, especially fluffy ones like Eevee and Furret. Again, we get to see an all-new side to a world we already know and love with the show using a new medium to tell its story.
The Stakes Are Beautifully Low
Most shows and movies are high-stakes - the fate of the universe hangs in the balance, people are risking their lives, the world needs to be saved, et cetera. We have becomeaccustomed to these huge stories, and while there is a time and a place for epics, there is also a time and a place for stories likePokemon Concierge. Right now, you just have to turn on the news to get overwhelmed by everything going on in the world, let alone the stress you may face in your own life.
Pokemon Conciergeoffers an escape from that. The stakes are beautifully low - Haru just needs to make the Pokemon on the island happy. Nothing is ever more important than that. Everything that she does affects her and those directly around her, not the world at large. No one’s life is at risk. The Pokemon Resort is not under attack, or about to go bankrupt. Instead, it just follows very short stories like Haru learning her job role, or trying tomake Psyduck happy.
When the world is trying to constantly overwhelm you, sometimes you just need a cozy escape where you can feel good without having to really feel anything else. Or maybe you’re feeling too tired to even think anymore, let alone try to follow a complicated plotline through to its conclusion that you may or may not understand.Pokemon Conciergedoesn’t make you do any of that, letting you just curl up, smile, and enjoy yourself for 15 minutes of your long day.
The Main Character is Wonderfully Normal
One final praise we have forPokemon Conciergeis how normal the main character, Haru, really is. She isnot a chosen one, gifted with special skills. She is not super smart, super strong, or super beautiful. She is a very ordinary, normal girl. And she does not end up learning that she is something more as the story progresses - she remains wonderfully normal. While Haru would not make for an interesting heroine in an action story, she is perfect forPokemon Concierge.
Watching Haru’s interactions with the world and how she handles situations is very believable. It is easy for theviewer to empathize with her, or put themselves in her shoes while imagining they are at the Pokemon resort themselves. Even Haru’s over-enthusiasm at the start of the show and her struggle to just relax have fun at her job and find happiness is something that people are likely to empathize with.
Haru struggles to understand what she needs to do and has to rely on other people and learn from them. She is clumsy sometimes, not great at doing art, and awkward when talking to other people. She is not athletic. And all of these things make hera very believable main character, and easy to replace with ourselves when we are watching the show if we want to. Haru’s life is not beyond our reach, with just a little imagination.
With so many new shows coming out every month across multiple streaming platforms, it is hard for any one program to really stand out and capture the attention of audiences around the world.Pokemon Conciergemanaged to do just that, by giving everyone exactly what they needed right now. It iscozy, comfortable, funny, and light-hearted. People are stressed in a stressful world, and want to watch media to relax.
Pokemon Conciergelets people dream about something nice, and imagine themselves also relaxing on a beautiful island and having fun with Pokemon. It can be enjoyed by children and adults alike, with both being entertained by different aspects of the show. And it is a great length for busy people to feel like they can commit to, regardless of their schedule. Will other shows learn fromPokemon Concierge’s model?
